All Caps

All Caps equals a perception of rudeness, and is the equivalent of shouting online.

All Lower Case equals a perception of Low Intelligence online.

You see this more in emails than on websites, but some website authors still are too lazy to use the shift key.

All Caps is harder to read than standard text. You should not use it unless you need to for emphasis, or for shorter titles or headings.

Use your shift key. Practice good typing.

If you fail to use the shift key when you type, in either direction, your site visitors will view you as lazy, and incompetent. They will not credit you with the attention to detail necessary to meet their needs. They will automatically lower your IQ in their minds by about 40 or more points.

So even if you are just producing information, it will not be viewed as RELIABLE information. It will be suspect, and your site will lack the credibility necessary to build trust.

To site visitors who see high quality text everywhere else, your site will be viewed as low quality, before they have really even READ the content.

It's a small thing, that leaves a huge impression.

Written by Laura Wheeler